When the client brought us this project, we were presented with an outdated design for a “fun and fruity” cannabis brand, planned for a Fall 2019 launch, We were initially asked to evolve the existing designs to see if a brand could be salvaged.
Through several iterations an improvement in design was recognized by the client, through ultimately the decision was made towards a complete reimagination of the Prisma brand. Working alongside Ascend COO Todd Brisky and Digital Director Mike Hollywood, we developed “Kindred: Spirited Cannabis” as its replacement.
Kindred is spirited cannabis, lighthearted optimistic and social.
Life’s a party, don’t overthink it.
No Smoke, no hangovers, no calories.
Think WhiteClaw for cannabis.